About CareRM

Engineers and storytellers. Not another agency.

Specific specialties in one place: cybersecurity, identity and attribution engineering, governance and risk, operations, and real video production. CareRM exists because the agencies serving multi-location dental groups stopped shipping years ago. Same pitch, different slides, PDF every month, nothing changes. We built a different thing.

The story

Where this came from.

The agency category problem.

We started CareRM after watching multi-location dental groups burn six-figure budgets on agencies that emailed PDFs and forgot to ship. The playbook is the same on every group’s quarterly review: “we’ll grow new patients, here’s the dashboard.” The dashboard moves. The patient count doesn’t. And the line items keep stacking.

What we bring.

The experience dental marketing actually needs, in one place. Application security at enterprise scale: 2.5 years as Lead Cybersecurity Architect at NetJets, 14TB of security telemetry a month. Identity and attribution engineering that makes closed-loop attribution work in production, not just on a slide. Governance, risk, and compliance program design built alongside machine learning and quantitative models inside a hedge fund, with the operational discipline of one of the most regulated industries in the country. And an ad specialist who shoots and edits dental video: real cameras, real lighting, color grading and editing that make patient stories land. LoreKit, our AI pipeline, never generates patients from scratch; it tests and multiplies the footage we shot, at iteration speed no agency can match. We build CareRM the way we learned to build it: integration-first, server-side, audited, no surprises.

Why dental.

Dental groups are software-hungry and two cycles behind. The agencies serving them are decades behind. The buyers (DSOs, PE platforms, sophisticated operators) deserve better than another PDF nobody reads. We fill the role the operator doesn’t have time to hire.

What we stand for

The rules we picked, and don’t bend.

Engineering, not theater

If a vendor can't explain how the integration works, the integration doesn't work. We ship the system. We don't ship dashboards.

We shoot it, we don't fake it

Every patient on camera is a real patient. We film on-site and let AI multiply what we captured, never invent it. Stock libraries and synthetic faces are how trust dies.

Own the number

We sit in your weekly working sessions and own the new-patient metric. We surface the vendor spend duplicating your PMS; you approve what stays and what goes, and we execute. The wins are yours. The misses are ours to fix.

PHI is not a checkbox

Server-side tracking, hashed identifiers, BAA-covered vendors, audited everything. We treat HIPAA as architecture because we've shipped enterprise security at scale.

What this means for your group

Enterprise-grade infrastructure. Operator-grade outcomes.

The engineering background matters because of what it lets us promise you. Three things we’ll commit to in writing.

Patient data treated like patient data

BAAs on every vendor that touches your stack. Server-side tracking that never lets a name or procedure code reach Meta or Google. A tamper-evident log you can hand to your compliance officer. Built the way enterprise healthcare treats PHI, because that's the floor.

Systems that hold up under your portfolio

The same kind of infrastructure that runs at scale in aviation and Fortune 500 security operations. Your group on Denticon, Dentrix, Open Dental, CareStack, or Eaglesoft plugs in cleanly. We don't fall over when you go from two practices to forty.

Numbers you can defend to your board

Every booked consult and every closed case ties back to the ad, the page, the variant. Per-location cost of acquisition you can compare across the platform. Reports that survive due diligence, not PDFs nobody reads.

What we put in front of patients

Real production. Not stock, not synthetic.

The engineering proves the funnel. The creative fills it. New patients start with video people actually believe, and that front-of-funnel craft is our half too.

Shot on location, never licensed

Our ad specialist shows up at your practice with cameras, lighting, and direction. Real patients, real procedures, real provider footage, color-graded and cut by someone who does this for a living. No stock libraries. No synthetic faces.

Stories patients actually believe

The front of the funnel runs on trust. Roughly 78% of people trust real patients on camera over AI-generated video (Animoto, 2025), and stories are up to 22x more memorable than facts (Aaker, Stanford). That is the half that gets a patient to schedule.

AI that multiplies, never invents

LoreKit turns one on-site shoot into 10 to 100+ tested variants a week. It never generates the footage from scratch. Human-led and AI-amplified is the combination buyers trust: 48% trust human-plus-AI ads versus only 13% for fully AI (Smartly, 2025).

See what we’d run in your portfolio.

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