Agencies pitch Google for people who already heard of you
Generic Google Ads capture intent that was going to convert anyway. The patients you actually need to win don't search. They scroll.
CareRMScale tier
Creative iteration at engineering speed. Tracking that won’t get you sued.
Scale is what happens when an engineering team, a cybersecurity architect, and a dental-specialist videographer build the paid acquisition engine together. On-site shoots and professional edits done in-house, amplified by LoreKit, our AI pipeline that ships 10 to 100+ tested variants per week. Dedicated conversion pages, server-side PHI-safe tracking, and closed-loop attribution wired into your PMS. No markup on ad spend. Every booked implant traces back to the ad.
The problems Scale solves that other agencies don’t even see.
Most dental agencies leak PHI through their pixels
Meta Pixel and GA can capture PHI in URLs, form fields, and event payloads. Active class actions exist over this exact failure. We do server-side CAPI, hashed identifiers, and explicit PHI scrubbing. Standard for us. Unknown territory for most agencies.
Creative fatigue is the system, not a bug
One agency ships 4 ads a month. Your audience burns out in two weeks. We ship 10 to 100+ variants a week from our LoreKit pipeline. Test hooks, angles, personas, then scale what converts.
Eight moving parts. One acquisition engine.
On-site videography and professional editing
Real production, not just AI. Our in-house videographer specializes in dental and shows up at your practice with cameras, lighting, and direction. Patient story interviews, procedure b-roll, provider footage, color-graded and cut by someone who does this for a living.
LoreKit AI creative engine
Internal video production pipeline shipping 10 to 100+ tested variants per week. One on-site shoot becomes a creative library. Hooks, angles, personas tested in parallel.
Scripted Meta video ads
Real-patient stories scripted for conversion. Production-quality video without the production-agency timeline.
Per-procedure conversion pages
Dedicated landing pages per offer (implants, aligners, veneers). No sending paid traffic to your homepage. No generic intake forms.
Server-side Meta CAPI tracking
PHI scrubbed at the edge before any event leaves your domain. Accurate attribution after iOS privacy changes. The architecture most agencies skip.
Content engine for IG, TikTok, FB
Paid creative gets repurposed into organic. Paid and organic reinforce each other. No more separate content calendars nobody updates.
Weekly creative optimization
Documented cost-per-lead and cost-per-booked-consult. We iterate weekly based on conversion data, not gut feel.
Closed-loop PMS attribution
Every booked consult and every closed case traces back to the ad, the page, and the variant. No more "agencies take credit for patients who would've come anyway."
Human craft. AI volume.
Our in-house videographer does the real work. Real cameras, real lighting, real cuts. Dental video is the thing he specializes in. LoreKit then takes that footage and gives us iteration speed nobody else has. The combination is what makes Scale work. Scale costs more than Foundation because the production work costs more. We bill it transparently.
No markup on ad spend. Ever.
Pass-through to Meta at cost. We manage the spend and report on it. We don’t profit from it. Most engagements pay for themselves by killing duplicate vendors before the first new patient even converts.
The math on a single implant practice.
One closed implant case pays for the entire month. Everything after that is profit.
$150–250
Target cost per booked consult.
6–10
Booked consults per month at $1,500 in ad spend.
$3–5K
Average implant case value.
1.5–5×
ROI after retainer and ad spend.
Patients are 80% more likely to choose a practice with a real-patient video. LoreKit turns one shoot into 50+ tested creative variants. The unit economics get better the more we ship.
PHI-safe ad tech
If your agency can’t explain how they prevent PHI from landing in Meta’s event payload, get a second opinion. Or skip the agency.
We do server-side tracking, hashed identifiers, BAA-backed vendors, and explicit PHI scrubbing before any pixel fire. There are active class actions over this exact failure mode in healthcare. Most dental agencies don’t know to check. Our founder spent 2.5 years as Lead Cybersecurity Architect at NetJets. Checking is what we do.
Server-side Meta CAPIBAA-backed vendorsPHI scrubbed before pixel fireTamper-evident audit log
Common questions
What's PHI in a tracking pixel?
Meta Pixel and GA can capture protected health information (a patient name in a URL, a procedure type in a form field, an appointment time in an event payload). Healthcare class actions exist over exactly this failure. We do server-side Meta CAPI, hash any identifier we send, and scrub PHI from payloads before they leave your domain. The audit on the first call documents what's leaking today.
What is LoreKit?
Our internal AI video production pipeline. You give us brand voice, real patient footage from a single shoot, and we generate keyframes, video variants, voiceover, and music. We test hooks, angles, and personas at a velocity no normal agency matches. The pipeline is open-source. The implementation expertise is what you hire us for.
How does no-markup ad spend work?
You fund the Meta ad account directly, or we invoice the pass-through at cost with a line-item breakdown. We never mark up the spend or take a cut. Transparent invoicing every cycle. The retainer covers our work.
Can you swap our current agency mid-pilot?
Yes. We've done it. We take over the Meta account, audit what's running, kill what isn't working, and ship new creative inside the first two weeks. Your current contract end date doesn't have to be the kickoff date.
Do we need Foundation before Scale?
Usually. Scale assumes the underlying systems are clean (PMS integration, attribution wiring, PHI-safe analytics). Some groups already have those and can start with Scale. The audit on the first call tells us where you actually are.