Meta advertising

Reach patients before they enter a crowded comparison.

What this makes possible

We manage Meta campaigns around a hard spend cap and a specific clinical or commercial objective. Account health, audience testing, budget pacing, creative decay, lead response, and attribution are managed as one operating loop.

Account and campaign management with disciplined budget controls
Creative testing and refreshes based on performance decay
Fast lead response and source capture on every conversion path

Media management is only useful when the system around it works

We will not launch ads into an unverified page, tracking setup, or creative supply. Those dependencies can come from CareRM or your existing team, but they must work before spend begins.

Control

Clean the account, agree on a hard cap, verify pixel and CAPI health, and establish source capture.

Test

Build audiences and campaign structure around one active objective rather than an undifferentiated lead goal.

Refresh

Replace hooks and cuts when performance decays, using the existing footage library before scheduling another shoot.

Services in this area

Advertising requires usable creative, a focused conversion path, and verified tracking. Those pieces may already exist, but we will inspect them before accepting responsibility for campaign performance.

Questions we answer before scope

How is the ad budget paid and controlled?

The practice pays CareRM. We manage payment through CareRM-controlled virtual cards, with spending limits tied to the agreed budget. This lets us monitor charges and guard against overbilling.

Do you charge a percentage of ad spend?

No. CareRM management fees do not increase as a percentage of ad spend. The practice pays CareRM, and we manage payment through virtual cards with spending controls tied to the agreed budget.

How many campaigns are included?

Campaigns are scoped per active objective. The core acquisition program includes one active campaign; additional campaigns are added deliberately.

Can you use our existing footage?

Yes, if it is technically usable and supports the campaign. We can edit new ads and refresh variants from an existing footage library.

Put paid media behind a patient journey that can carry the demand.

Show us the objective, the existing creative, the conversion path, and the tracking. We will tell you what is ready to run.

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