Before the shoot
Pick the stories each practice needs: the treatment it wants more of, the doctor, the questions patients ask. Plan setups, people and authorizations around the clinical day.
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Video ads from your real doctors and patients
We film your practice and cut it into ads. You see which story each caller saw.
Which story brought the patient in.
Every ad we cut is labelled by its story: the implant patient, the doctor's welcome, the office tour. The label follows each call and form, so you can see which stories people call about, and which to film more of.
- Came fromThe ad and its story's name, on the call itself.
- OutcomeWhether that call booked, from the call record, not a guess.
Real people on camera, labelled by story.
Our crew films your doctors, your team, your practice, and patients who signed a HIPAA authorization to tell their story. One shoot day becomes the campaign's ads, footage for later refreshes and posts for your profiles. Every edit is labelled by its story.
- Half-day and full-day shoots at the practice, planned around the schedule
- Video ads cut from your footage, each labelled by its story
- Real patients only, each with a signed HIPAA authorization. The footage is yours.
From the shoot day to the phone call.
A shoot is worth it when you learn from it. We plan the stories before the cameras arrive, then watch which ones patients call about.
Shoot day
An on-site crew films up to nine setups in a half day, or eighteen in a full day, planned around the schedule.
Every month
On Accelerate, each ad carries its story's label and gets a monthly refresh: new cuts from footage you already have, aimed at what patients call about.
What the work includes
Shoots are optional and priced separately, and can be booked without ad management. Each shoot is quoted on its own, with travel in the quote. Video ads with a monthly refresh and localized YouTube ads come with Accelerate; about two social image posts a month come with Growth.
See the plans- Half-day shootsUp to nine planned setups at the practice.
- Full-day shootsUp to eighteen setups, for more stories or more locations.
- Facility and procedure b-rollThe office, the team and the work, for ads and the website.
- Patient stories, with signed HIPAA authorizations
- Edited video advertisingAds cut from your footage, each labelled by its story.
- Creative refreshesNew cuts every month from footage you already have, on Accelerate.
- Localized YouTube ads
- Social postingAbout two image posts a month, on Growth and Accelerate.
Questions practices and DSOs ask
Will a shoot bring in implant patients?
We can't promise that. What we can do is film the story an implant patient needs to hear, then show you which story's ads people called and booked from, so the next shoot is aimed better.
Our doctor doesn't want to be on camera. Does that work?
Yes. Patients, the team and the work can carry the story. A doctor can appear for a few seconds or not at all.
How much can we capture in one day?
A half day supports up to nine planned setups. A full day supports up to eighteen, depending on locations, participants, and clinical access.
Can we book a shoot without ad management?
Yes. Shoots are priced separately. Tell us where the footage will run, so the day is planned for it.
Can one shoot cover several of a DSO's locations?
It can, when the locations are close enough to reach in one day. We plan setups per location, and each practice's ads carry their own labels, so you can compare stories across locations.
Do you create synthetic patients?
No. Patient stories use real people who signed a HIPAA authorization. AI may help test and multiply edits from footage we actually captured; it does not invent patient testimony.
Who owns the footage?
You do, once it's paid for. The finished ads and the footage we shoot for you are yours.
Film the story. Then see who called about it.
Tell us the treatment you want more of and who can tell its story. In 30 minutes we sketch the shoot with you and show you where each story's calls will show up.
Show me the proof