Launch
Define the objective, shoot the content, build the conversion page, and connect channel and attribution setup.
What this makes possible
The CareRM Patient Acquisition Program combines the parts that fail when they are separated: campaign management, original video creative, lead response, a focused conversion page, and attribution. It is built and priced as one system per location.
- One active campaign tied to a defined growth objective
- Original launch creative and ongoing performance-led refreshes
- Lead response, conversion, and tracking connected from day one
Why the program stays connected
Ads cannot compensate for missing creative, a generic page, slow response, or broken attribution. The core program keeps one team accountable for the complete acquisition path.
Operate
Run one active campaign, manage the account, respond to leads, and keep the conversion experience current.
Improve
Use bi-weekly reporting and downstream outcomes to refresh creative, repair handoffs, and direct spend.
Services in this area
Nothing has to be purchased twice. If your organization already has a conversion page, tracking, or response system that meets the launch requirements, we verify it and scope accordingly.
- Campaign managementCampaign structure, audience testing, budget pacing, and weekly decisions.
- One active campaignOne agreed objective, with additional campaigns scoped deliberately.
- Half-day content shootA planned shoot with your doctors, team, and practice.
- Nine edited launch adsFinished launch ads built from original, approved practice footage.
- Creative refreshesNew openings, messages, and edits informed by campaign learning.
- ManyChat lead responseA defined conversation and a tested handoff to your team.
- Conversion pageA focused treatment page with forms, routing, and source capture.
- Attribution setupVerified source capture, conversion events, and tracking handoffs.
- Bi-weekly reportingCampaign performance alongside the outcomes your practice records.
- Strategy sessionA working session on the objective, readiness, and next decisions.
Questions we answer before scope
Can we start with one location?
Yes. The program is designed to begin with one location and one defined objective, then expand once the acquisition path is working.
Who pays the media budget?
The practice pays CareRM. We manage the ad spend through CareRM-controlled virtual cards, with spending limits tied to the agreed budget so we can monitor charges and guard against overbilling.
Do we own the creative?
Yes. The finished creative library produced for your organization is yours.
Build the complete path once. Improve it continuously.
Start with one location and one meaningful growth objective. We will identify what is ready, what is missing, and what the launch requires.
Build my growth plan