Patient acquisition strategy for dental practices
A patient acquisition strategy for a dental practice starts with what a new patient is worth, by treatment, and how much room the schedule has. CareRM works that out with you for each practice, then chooses the treatment, the channel and the budget before anyone spends.
Show me the proofStart with what the practice can deliver.
The right place to start depends on which treatment the practice wants to grow, how much room its schedule has, and how new inquiries will be answered. We work out what each treatment is worth, agree what a booked consult should cost, and look at the gaps between the ad, the call, the booking and the chair. Implant or specialty practice? We aim at the cases you want and keep emergency and price-shopping searches out. For a DSO, we do it practice by practice.
What the work includes
- What a new patient is worth
- Value by treatment and by practice, against how much room each schedule has. If you don't have the numbers, we build them with you.
- What's ready
- Existing footage, pages, tracking and follow-up: what can be reused and what needs work.
- Where to start
- The treatment, the channel and the budget, in order, with what we need from you before launch.
Before we begin
Bring the people who know the marketing and the schedule, and whatever numbers you have. We keep known facts apart from guesses.
Every location, one screen
Know the value: practices side by side, with leads, booked rate and who came in, so the work starts where the schedule has room.
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Questions practices and DSOs ask
We don't know what a new patient is worth. Is that a problem?
No. Most practices don't. We work it out together and refine it once calls and bookings come in.
Can we start with one location?
Yes. Start with one practice or a few. Set the baseline, prove it there, then carry what works to the rest.
Is this a promise of a patient target?
No. Growth and revenue results are not guaranteed. We agree the target and what a booked consult should cost, then report against it.
What is a new patient worth to you?
Don’t know yet? Most practices don’t. Bring one practice or every location in a DSO. 30 minutes, three screens, nothing to connect. You keep the notes.
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